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Tool profile

Google Analytics

Free web analytics for traffic sources, retention, and conversions.

Score 8.7FreeAnalytics

Overview

GA4 is the most widely available free analytics option, breaking down channels, retention, and conversion events. Setup is more involved than the old Universal Analytics, so define key events from day one — backfilling later is painful.

Use cases

AnalyticsTraffic

Related

Google Search Console

Google Search Console

Analytics

9.1

See Google Search impressions, clicks, and index status.

Free
#Search performance#Indexing#SEO
Plausible

Plausible

Analytics

8.6

Lightweight, cookieless, privacy-friendly analytics.

Paid
#Analytics#Privacy#Cookieless
Microsoft Clarity

Microsoft Clarity

Analytics

8.8

Free session replays and heatmaps showing how users use your site.

Free
#Heatmap#Session replay#Free

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